Man vs AI: human-made content preferred by Hong Kongers in art, news

AI is more preferred in routine or transactional interactions like payments and order tracking.

Whilst Hong Kongers have a positive perception of the use of artificial intelligence– seeing it as innovative and futuristic, amongst others– they also still prefer human-driven content when it comes to content creation.

A study by IPSOS Hong Kong found that 60.9% of 1,000 respondents from the city are familiar with the concept of AI, although less than 3 in 10 (27%) are familiar with generative AI.

Many view AI as lacking soul and authenticity, particularly in the realm of art. 

“In the realm of content creation, there is a strong preference for human-driven content in photojournalism, news articles, and related website content due to the authentic creativity and emotional resonance that humans bring,” the study said.

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AI for routine, transactional interactions
Consumers reportedly feel more at ease using AI services for routine or transactional interactions, like order tracking and delivery updates, order placement, payment, initial product discovery, and loyalty and rewards program management.  

IPSOS Hong Kong, however, added that comfort levels vary across industries, with consumers feeling more comfortable interacting with AI in sectors like restaurants, travel and hospitality, and shopping/retail.

Consumers exhibited lower trust in AI for “high-stakes domains” like healthcare, insurance, and investment.