Hong Kong has four new cartoon mascots

Quartet will promote the "Hong Kong: Our Home" Campaign.

Lovely Bud, Energy, May and Fresh have made their debut as campaign mascots after a design competition organized by Create Hong Kong (CreateHK) and co-organized by the Hong Kong Digital Entertainment Association to promote the creation and appreciation of character design.

Secretary for Commerce and Economic Development Gregory So announced the results of the public voting exercise at the prize presentation ceremony last week.

The competition had four categories, corresponding to the four supporting themes under the "Hong Kong: Our Home" Campaign: "Hip Hong Kong" "Vibrant Hong Kong," "Caring Hong Kong" and "Fresh Hong Kong".

A total of 646 entries were received by the submission deadline on June 26 while 4,301 votes were cast during the voting period from July 6 to 26. Lovely Bud, Energy, May and Fresh received the highest number of votes to become the champions of their respective categories.

Lovely Bud representing "Hip Hong Kong" was created by interior designer Tony Lau. Energy, representing "Vibrant Hong Kong" and May, representing "Caring Hong Kong," were both designed by Ieong Ka-kei who works at a bank. Fresh, the mascot for "Fresh Hong Kong,” was created by design professional Kwan Kit-yi.

The Mascot Design Competition was one of the core programs of Hong Kong Ani-Com Summer 2013, a series of comics-related events presented by CreateHK to promote the Comix Home Base, a new creative landmark for Hong Kong which was officially opened last month, and to arouse interest in comics and animation in the community.